Grow With Nandi
Nandi is the #1 atta on Blinkit, trusted by 10 lakh+ families, and growing faster than any brand in UP. Our distributors are not just partners, they are part of a 250 Cr+ revenue story. We select carefully, grow together, and build for the long term.
Quick Commerce Created the Demand. Retail Distribution Fulfils It.
When consumers discover Nandi on Blinkit and Zepto, they start looking for it at their local kirana store. Our distributors are the bridge between that digital discovery and everyday retail purchase. This pull is real, measurable, and growing.
One Brand. Multiple Categories. Higher Billing Per Outlet.
Your retailers stock Nandi across everyday categories. That means repeat orders, deeper shelf presence, and a growing share of wallet at every store you serve.
Available in multiple pack sizes from 5 Rs sachets to bulk packs. Volume-based trade schemes including 15+1 and 10+1 on select SKUs.
Coverage Across Uttar Pradesh
Strong presence in East UP and Central UP, with active expansion plans across the state.
Distributor Benefits
Competitive Margins
Industry-leading distributor margins with volume-based incentives. Attractive trade schemes and seasonal bonuses.
Dedicated Sales Support
350+ total employees, including an 80+ member field sales team. On-ground support, retailer mapping, and regular market visits backed by a well-staffed regional operation.
Efficient Logistics
7 manufacturing units on one campus in Naini, Prayagraj. 500+ MT/Day total production capacity across all product lines. Direct supply chain from our manufacturing campus to distributors with reliable delivery schedules.
Strong Brand Pull
#1 on Blinkit across 4 categories. 10 lakh+ families already use Nandi. When consumers discover us online, they start looking for Nandi at their nearest store. That pull is your advantage.
Marketing Materials
POS displays, banners, shelf talkers, and digital assets provided. Regular promotional campaigns drive retail pull.
Quality Assurance
FSSC 22000 + FSSAI certified products. No quality complaints, consistent product standards build retailer confidence.
What Our Distributors Say
"Nandi products have consistent quality and strong consumer pull. Since I became a distributor, my business has grown by 40%. The sales team support is exceptional."
Distributor, Prayagraj
"The margins are competitive and the brand recognition has grown tremendously since Blinkit. Retailers now proactively ask for Nandi products on their shelves."
Distributor, Varanasi
"What I appreciate most is the logistics efficiency. Orders are fulfilled quickly and the product quality never wavers. Nandi is a brand I trust my reputation with."
Distributor, Lucknow
Distributor Requirements
We are selectively expanding in key territories across UP. All partnerships operate on 100% advance payment. Serious inquiries only.
We Partner With Established Distributors
Established FMCG Network
Existing distribution infrastructure with retail reach in your territory
10 Lakh+ Investment Capacity
100% advance payment model. No credit facility. Clean business terms only.
Long-Term Partnership
Select territories only. We build lasting relationships, not short-term deals.
"We do not chase numbers of distributors. We invest in each partner's growth. When our distributor grows, Nandi grows."Abhishek Gupta, Founder
Apply for Distribution Partnership
Fill in your details and our distribution team will get back to you within 48 hours.
Distributor FAQs
What is the minimum investment for a distribution partnership?
The minimum investment is 10 Lakhs. This covers initial stock procurement and working capital. All orders are on 100% advance payment basis with no credit facility.
Which areas are available for distribution?
We are currently expanding across Uttar Pradesh. Available territories include cities and districts in UP where Nandi does not yet have an exclusive distributor. Contact us to check availability in your area.
What kind of support does Nandi provide to distributors?
We offer a dedicated sales team of 80+ members who work alongside distributors, marketing material support, brand campaigns, and regular product training. Our 7 manufacturing units ensure consistent supply.
What are the margins for Nandi distributors?
Margins are competitive and in line with top FMCG brands. Exact margins vary by product category and volume. Reach out through the application form or WhatsApp for detailed terms.
Is there a credit facility available?
No. Nandi operates on a 100% advance payment model. This ensures a clean supply chain, uninterrupted stock availability, and equal treatment for all distribution partners.